Flavor, Flavor, and Flavor. This rub is a nice fine grind that also helps lock in natural flavors. Rub on your steaks, throw them on your grill and enjoy the flavor that you have always looked for. Also works great on stovetop or under broiler. You will never run out of uses for this seasoning.
Also use as a rub on roasts, can be mixed in ground venison for better flavored meatballs and burgers or use as a rub on meats before smoking or making jerky.